Marketing

What a landing page for a live class actually needs

I rebuilt my class page twice. Here’s the structure I kept, and the noise I cut.

Samuel AuduSamuel Audu

6 Nov 2026·2 min read

Marketing

My first version of the class page tried to show everything. Every step of my process, every lesson, every file. It looked impressive and read like noise. So I cut it back to what a visitor actually needs to decide.

The sections that earn their place

  1. 01A hero with one clear action and the key facts: format, length, level
  2. 02The problem, in the reader’s words
  3. 03Your method, once (not three times)
  4. 04What they’ll ship by the end
  5. 05Who it’s for, and who it isn’t for
  6. 06You, and your proof
  7. 07Price, what’s included, and a guarantee
  8. 08FAQ, then one last call to action

Say each thing once

If the method appears in three sections, merge them. Each section should do one job. When in doubt, cut the section and see if anyone misses it.

#Landing pages#Copywriting#Conversion
Samuel Audu

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Samuel Audu

I build real products with AI and teach the process in a live class. More about me

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